Safaricom partners with Microsoft to enable users in Kenya buy apps using airtime

Microsoft has partnered with Safaricom to enable the Windows phone users be able to purchase apps using their airtime. The service has been dubbed #NunuaAppsNaCredo.

"One of the contributing factors to the smart phones penetration has been the uptake of mobile apps that has transformed the way we interact however, users have had challenges in accessing the apps due to limited payment options." said Kunle Awosika, Microsoft Kenya Country Manager

The service will allow users to download apps, including games from the Windows Phone Store and make payments using their mobile phones opening a reliable revenue channel for the developer community.

Commenting on the partnership, Safaricom Chief Executive Officer Bob Collymore said "Safaricom believes in supporting innovation and growing local entrepreneurs, we are aware that a majority of Kenyan tech start-ups have challenges in developing and showcasing their apps, this platform will go a long way in enhancing growth of paid-for mobile services."